Healthcare marketing has real constraints — compliance, consent, institutional review. Most teams respond by playing it safe. I help them perform within those guardrails instead.
HIPAA. Institutional review boards. Patient consent workflows. Multi-stakeholder approvals that can stretch a single post into a two-week process. Healthcare marketing operates inside real constraints that most agencies and consultants don’t understand.
The response is usually to play it so safe that the content becomes invisible. But compliance and performance aren’t in tension — the tension is a symptom of a program that wasn’t designed for action in the first place.
I’ve led content and brand strategy inside two of Southern California’s top health systems — Hoag and City of Hope. Not as an outside vendor, but embedded in the teams doing the work every day.
That means I know what it takes to get a physician to approve a patient story. I know how to build pre-approved content templates that maintain compliance without killing creative momentum. And I know how to present social performance to a C-suite that doesn’t speak in impressions.
Most healthcare marketing teams don’t need more content. They need the infrastructure to make the content they produce work harder: editorial governance, audience segmentation, performance measurement tied to business outcomes, and workflows designed for the approval realities of healthcare.
I build the systems that turn a clear strategy into a publishing discipline — one that performs within compliance, scales without adding headcount, and gives leadership the data they need to see social as a strategic channel.
Enterprise social programs with editorial standards, approval workflows, and performance measurement built for healthcare.
Frameworks that turn strategy into a publishing discipline your team can actually run without burning out.
Narrative architecture that bridges clinical credibility with human storytelling across patient, community, and referral audiences.
Dashboards and reporting frameworks that connect content performance to the business outcomes leadership cares about.
Let's talk about what a real content program looks like within the constraints you're working with.