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LIBRARY
The work. The thinking. The frameworks.
Case studies from real engagements, original frameworks built from practice, and essays on the harder questions underneath both.
CASE STUDIES
The methodology in action.
Healthcare · Content Systems
Fewer Moves, Greater Movement
−70%Post volume
+169%Impressions/post
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Higher Education · Content Systems
Building the Infrastructure Behind a National Program
1.3B+Impressions
36Sports unified
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Healthcare · Brand Architecture
Humanity, Caught in Motion
+58%Reach & engagement
ABCNational coverage
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B2B SaaS · Brand Architecture
One Narrative, One System
5.2%Avg engagement
0Headcount added
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FRAMEWORKS
Original systems built from practice.
College Athletics · Content Systems
The Editorial Engine
Brand narrative that exists independent of results. A year-round content system built on the written word, designed to scale.
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Frameworks · Content Systems
The Translation Engine
The idea exists. Now make it go everywhere. A framework for translating one canonical piece across six mediums.
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If any of this is landing, there’s probably a conversation worth having.
Most good engagements start with a conversation, not a contract. Let’s talk about where you are and whether I can help.