CASE STUDIES
The methodology in action.
Real engagements across healthcare, higher education, and B2B SaaS.
Healthcare · Content Systems
Fewer Moves, Greater Movement
Cutting content volume by 70% became the counterintuitive bet that made everything else work.
−70%Post volume
+169%Impressions/post
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Higher Education · Content Systems
Building the Infrastructure Behind a National Program
A centralized content operating system across 36 varsity sports, including the engine behind two nationally recognized Heisman campaigns.
1.3B+Impressions
36Sports unified
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Healthcare · Brand Architecture
Humanity, Caught in Motion
An integrated content framework bridging clinical credibility with human storytelling.
+58%Reach & engagement
ABCNational coverage
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B2B SaaS · Brand Architecture
One Narrative, One System
A PE-backed Customer Success platform repositioned from a service story to an enterprise value narrative.
5.2%Avg engagement
0Headcount added
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